Advertising
To reserve ad space in the Indiana Alumni Magazine, contact the advertising manager at (812) 855-6415, (800) 824-3044, or iualumni@indiana.edu.
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Rates
Black & white ads are charged the rates in the table below.
Color ads are charged the rates in the table below, plus an additional charge as follows:
- Four-color: $400
- Three-color: $300
- Two-color: $200
| Ad size | 1 time | 3 times | 6 times |
|---|---|---|---|
| Cover page | $1,695 | $1,645 | $1,585 |
| Full page | $1,515 | $1,465 | $1,415 |
| 2/3 page | $1,105 | $1,065 | $1,025 |
| 1/2 page | $850 | $820 | $790 |
| 1/3 page | $575 | $545 | $515 |
| 1/4 page | $485 | $455 | $425 |
| 1/6 page | $345 | $325 | $305 |
Reduced rates are based on number of insertions within any 12-month period. Guaranteed full-page placement on pages 1 or 2 charged cover rate. Subject to availability. Rates effective with September/October 2008 issue.
Classified: The classified rate is $2 per word, which covers space and typesetting. Additional charges may be made if other production work is required. Acronyms, numbers or number series, and abbreviations are considered one word each. Classified ads are boxed and set in 9.5-point type, one column wide.
Deadlines
Deadlines are subject to change.
| Issue | Space reservation | Receipt of ad* | Publication |
|---|---|---|---|
| Jul/Aug '08 | May 1 | May 16 | Jul 1 |
| Sep/Oct '08 | Jul 1 | Jul 16 | Sep 2 |
| Nov/Dec '08 | Sep 2 | Sep 12 | Oct 31 |
| Jan/Feb '09 | Oct 31 | Nov 14 | Jan 2 |
| Mar/Apr '09 | Jan 2 | Jan 9 | Mar 2 |
| May/Jun '09 | Mar 2 | Mar 12 | May 1 |
* Last date an advertisement may be canceled without penalty.
Mechanical Requirements
| Sizes | Width | Depth |
|---|---|---|
| Inside covers and full page | 7.3125" | 10.25" |
| Back cover* | 7.3125" | 10.25" |
| 2/3 page | 4.625" | 9.375" |
| 1/2 page | 7.0625" | 4.5625" |
| 1/3 page square | 4.625" | 4.5625" |
| 1/3 page vertical | 2.1875" | 9.375" |
| 1/4 page | 3.375" | 4.5625" |
| 1/6 page vertical | 2.1875" | 4.5625" |
| 1/6 page horizontal | 4.625" | 2.125" |
* For mailing label placement, the back cover must contain a 4.5" wide by 2.125" high horizontal white space.
File format: All ads MUST be submitted in PDF format with all graphics and photos embedded — photos should be high-resolution at 300 dpi. All fonts should be converted to outlines, and the file should not be compressed.
Color: All ads should be submitted in CMYK with no spot color.
Magazine trim size: 8.375" wide x 10.875" deep
Full-page bleed: Add 0.125" bleed to ALL sides of trim size
Standard page: Live area is 44 picas x 56 picas
Printing: Web press, four-color process
Binding: Saddle-stitched
Inserts: Special rates apply. Accepted only in preprinted form. Please submit one copy in advance of deadline.
Terms and Policies
Agency Terms: General ad rates are commissionable at 15 percent to recognized agencies. "Recognized agency" refers to an individual or group who handlesthe order, coordinates the space reservation with the Indiana Alumni Magazine, furnishes electronic file, and processes prompt payment. Net 30 days.
First-time Advertisers must send written space reservation. Payment for first advertisement must accompany electronic file and hard copy.
Advertisements must be submitted electronically (disk, zip disk, CD-ROM, or via e-mail). A hard copy must also be submitted. Contact a local printer or ad agency to assist you in planning, designing, or producing your ad to our specifications. Ads not meeting the mechanical requirements cannot be accepted for publication without modification.
Space reservations canceled later than six weeks before publication will be subject to a cancellation charge.
Ad position (other than covers and pages 1 & 2) cannot be guaranteed, although efforts will be made to place ads where the advertiser wishes.
Proofs will be shown on all new and revised ads, provided copy is received within normal deadlines. Repeat ads will not be proofed unless advertiser requests a proof.
Advertisers using the IU name, logo, or other insignia must be licensed by Indiana University before advertising in the Indiana Alumni Magazine.
All advertisements and copy are subject to the approval of the editor and publisher.
Circulation and reader demographics
Circulation: 69,123. Average circulation per issue as of October 2007. This count varies from the membership count because membership includes couples, two people living in the same household, therefore receiving only one copy of each issue. Donor members do not receive the Indiana Alumni Magazine.
Based on membership data compiled April 2008.
Where They Live:
- 49,548 in the Midwest
- 38,827 in Indiana
- 7,667 in Marion County
- 3,891 in Monroe County
Household Demographics:
- 90% hold a bachelor's degree
- 36% hold a master's
- 14% hold a doctorate
- 71% of readers have an annual household income greater than $50,000
- 38% make more than $100,000
Members by Generation:
- Generations Me, X, and Y: 26,878
The risk takers, these groups have a zest for life. They seek new and exciting adventures and are the first to try innovative products. They’ve grown up with technology at their fingertips, and expect the cutting edge. - The 18 to 34 Subcategory: 20,303
- Baby Boomers: 25,408
Setting the pace of today’s and tomorrow’s purchasing habits and product popularity, Baby Boomers wield the greatest purchasing power of any generation. They want things that improve their health, wealth, and lifestyle. - Greatest Generation: 17,520
This generation defined loyalty, commitment, and integrity. It looks to products and brands that exhibit these same values. A generation in its golden years, its focus is on family, friends, and community.
By Age (of those who indicated age)
- Under 30.....................16,349 (23%)
- Between 30 and 39........9,178 (13%)
- Between 40 and 49........9,116 (13%)
- Between 50 and 59......15,198 (21%)
- Between 60 and 69......12,217 (17%)
- Between 70 and 79........5,866 (8%)
- 80 and above................3,235 (5%)
By Gender (of those who indicated gender)
- Male: 39,184
- Female: 35,893