| GOALS 2008-09 Membership |
IUAA Strategic Goals |
Departments |
| 1. Increase paid membership by 3%, or 1800 members, through increased, targeted telemarketing efforts |
Resources, Development, Communications/Marketing, Diversity, International Outreach |
Membership, ABO, Records Dept. |
| 2. Increase annual member retention, through increased renewal and stewardship efforts |
Resources, Development, Communications/Marketing, Diversity, International Outreach |
Membership, ABO |
| 3. Meet annual revenue projections |
All strategic goals |
Membership, ABO |
| 4. Increase IUB SAA membership to 3,000 |
Resources, Development, Communications/Marketing, Diversity, International Outreach |
SAA, Membership |
| 5. Redesign membership web pages and online forms to better serve alumni |
Resources, Development, Communications/Marketing, Diversity, International Outreach |
Membership, Web Team, IT |
| 6. Conduct study of tax-deductible dues |
Resources, Development |
Membership, ABO |
| 7. Develop IUAA tiered membership/giving marketing literature |
All strategic goals |
Membership, ABO |
| 8. Integrate IU's key messages into membership marketing communications |
Communications/Marketing |
Membership, IU Office of Public Affairs |
