Executive Summary
he IU Alumni Association has identified eight strategic goals to guide the association’s actions in assisting the university in six areas specified by the IU president. Those six guiding principles are international affairs; student, faculty, and staff recruitment;
diversity; advocacy; marketing; and development. The goals are:
1. Development — The IUAA seeks to build meaningful and longlasting relationships with alumni and friends to foster loyalty and connections with each other, the Alumni Association, and the university.
2. Advocacy — The IUAA calls to action its more than 500,000 living graduates and friends to serve and advocate for the university.
3. International Alumni Relations — The IUAA serves the university’s alumni and students through international outreach.
4. Communications/Marketing — The IUAA assists Indiana University through the association’s communications media and programs in telling the university and IUAA stories to alumni and friends.
5. Partnerships — The IUAA is a vital university citizen in assisting its many partners in support of IU.
6. Diversity — The IUAA is dedicated to serving the university and its diverse alumni, students, and friends.
7. Future Direction — One University–One Association: The IUAA will structure itself to effectively serve the university of the future.
8. Resources — The IUAA must garner the necessary resources to fulfill the association’s mission and strategic efforts.
These eight goals will intersect with recommendations of six teams of engagement, which were formed by the IUAA to establish plans of action for assisting the university. Several of these goals and plans for action are already under way and others are in the planning stages. The document that follows summarizes the history of the IUAA, briefly describes the background leading to this document, details the process that was followed, and sets forth action steps and indicators of progress.