Indiana University

Brand Voice & Tone

As part of the website planning process, PAGR and the IUAA Web Working Committee had two brainstorming sessions to determine the appropriate brand voice and tone for the website and social media channels. We examined organizational value words, and discussed what words best described the tone we want to project. We also did exercises with word oppositions (the IUAA is A, not B), and imagery that best portrays the appropriate personality. The following sections capture those sessions.